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About Us

Legal Marketing Concepts (LMC)

Legal Marketing Concepts (LMC) is dedicated to transforming the standards of case acquisition by developing processes that are not only unique but far superior to the outdated norms observed over the past decade. With a focus on transparency, integrity, and unwavering commitment, we aim to redefine how marketing and case acquisition serve the legal industry.

The LMC Difference

Below, we identify 15 specific areas where LMC’s approach to marketing and case acquisition demonstrates unparalleled transparency, compliance, and value for the law firms we serve. Each aspect is designed to not only meet but exceed industry standards, ensuring that our partners experience a level of service and results that truly set us apart.

By combining transparency, integrity, and a deep commitment to excellence, Legal Marketing Concepts is reshaping the landscape of case acquisition to better serve law firms and their clients. Let us show you how we can make a difference in your practice.

Transparency – Because it Matters

At Legal Marketing Concepts, transparency isn’t just a buzzword, it’s the cornerstone of how we operate and why law firms choose us over other case acquisition firms.
Transparency builds trust, drives results, and ensures that our clients—law firms like yours—always stay in control. With us, you gain more than just leads; you gain a partnership that prioritizes your success and respects your right to own the processes that fuel it. Here’s how our commitment to transparency empowers our partners and drives superior results:

Integrity – The Cornerstone of Our Approach

Integrity is not just a principle; it’s the foundation of everything we do. By implementing best practices and adhering to ethically compliant processes, we ensure that our work reflects our commitment to transparency and trustworthiness.
Our customized campaigns are designed not just to meet the needs of the law firms we collaborate with, but to do so in a manner that upholds the highest ethical standards. This means we prioritize strategies that are both effective and responsible, allowing us to foster genuine relationships with our partners and clients.
Integrity is crucial in our field because it directly impacts our reputation and the quality of service we provide. When law firms know they can rely on us to deliver results without compromising their values or ours, it creates a strong foundation for collaboration. By prioritizing integrity in every aspect of our work, we not only enhance our credibility but also contribute to a healthier, more ethical business environment for everyone involved.

Commitment – What Sets Us Apart

As we have seen in recent years, establishing rock solid science to support a litigation before building a mass tort is crucial. Legal Marketing Concepts involvement in this process ensures that our team understands exactly why a claimant would have a qualifying injury and how they occur. This approach not only reinforces the alignment of our values with those of the firms we partner with, but also underlines the depth of our commitment. Akin to the firms we build new mass torts with, we dedicate years of time and resources to the process long before generating any revenue from our work product, which we freely share with the industry.


The integrity of any business is paramount. At Legal Marketing Concepts, we feel so strongly about this that our company motto,
“The Apogee of Integrity,” is emblazoned on our company logo.

CONTACT US TODAY

Legal Marketing Concepts
3909 S. Maryland Pkwy #305
Las Vegas, NV 89119
Office: (702) 747-4387

    Testimonials

    Legal Marketing Concepts’ hands-on customer service, rapid transfers, and transparent data analytics make partnering with them an easy decision. While many of its competitors offer cookie cutter “one size fits all” campaigns, LMC has repeatedly worked with our firm to set-up tailored project criteria that allows us to better service the potential clients we are seeking. This has repeatedly resulted in higher client conversion rates and lower case acquisition costs.

    Jon C. Conlin, Cory Watson

    The attention to detail and responsiveness of Ethan and his team at Legal Marketing Concepts has always been fantastic. LMC is an example of how to market for claims the right way. The honesty and professionalism of LMC is an example that others should take to heart and learn from. I cannot recommend them highly enough.

    Cameron Andrus, Roman Balaban & Associates

    Ethan Heck's lead generation company is one of the very few that I would ever spend my own money on. He’s completely transparent in how he spends money advertising on my campaigns, and is just an honest person overall. He’s also one of the very few people I’ve ever recommended that my firm spend money on, if we've ever spent money on outside marketing for cases.

    Ruth Rizkalla, The Carlson Law Firm