Social Media Marketing:

LMC harnesses the power of social media platforms like Facebook, Instagram, TikTok, and X (Twitter) to deliver targeted ads to specific populations. This approach revolutionizes legal marketing by allowing law firms of all sizes to access the same claimant pools, regardless of their marketing budget. Our expertise in creating and managing ad sets ensures efficient capital deployment, as we can quickly adjust or halt underperforming campaigns to maximize ROI. With billions of daily users across these platforms, our social media strategies offer unmatched reach and precision.

Partnering with LMC offers law firms a strategic advantage in the competitive legal marketing landscape. Our focus on targeted social media and paid search campaigns ensures that your message reaches the right audience efficiently and effectively. By providing greater control over marketing budgets and delivering transparent, measurable results, LMC helps law firms of all sizes maximize their outreach and achieve their client acquisition goals. Trust LMC to handle your marketing needs, and watch your law firm thrive with precision and integrity.

In November 2007 Facebook first launched Social Ads that allowed marketers to serve targeted ads their desired populations. This transformed the legal marketing industry almost overnight. While TV marketing may reach a larger captive viewer base at any given moment at any given moment, the ability to get your message in front of the audience you want was a game changer. It also drastically reduced the barrier to entry for law firms into marketing for claimants. The ability to run smaller, controlled budget campaigns allows smaller firms access to the same claimant pools as much larger firms. 

It also created a medium for much greater control of marketing budgets for LMC. We are able to create a series of information pages that run simultaneously and throttle, cut back, or quickly shut down ad sets that are not preforming well to ensure the most efficient deployment of capital… Oh yeah, and there are 2.1 billion daily Facebook users, 500 million Instagram users daily, 50 million TikTok users, and another 250 million users that log on to ‘X’ (Twitter) every day.  

Paid Search: Paid Search platforms (e.g. Google, Bing, etc.) are still a very effective tool. While social media information campaigns are more effective when the public is relatively unaware of an arising issue and litigation due to their data driven algorithms, paid search becomes an instrumental tool when the issue is more widely known. PPC campaigns are added into marketing campaigns as a complimentary outreach platform as litigations mature. While there tends to be greater competition and higher cost per lead, the potential claimant has specifically searched for and sought out information about the issue and/or litigation. This usually results in a higher rate of qualifying issues and client retention.